We Make Intent Better.
Tap into real buying power with the Affordability Language Model (ALM), our AI agent that filters out what can’t convert, so every advertising dollar works harder.
Afford-X allows you to
Exclude. Target. Convert.
Make Intent Better
Meet Afford-X’s AI agent, the Affordability Language Model (ALM). Built on big data, ALM goes beyond intent signals to separate window shoppers from true buyers with real purchasing power.
First-in-Market Exclusion Filter
With one click, affordability-based exclusion segments narrow your intent-based audience by focusing only on those financially ready to act, before your campaign even begins. That means more efficient spend on audiences who can act, not just signal.
Data Science Simplified
Unlock a deep analysis of hundreds of unique audience segments of behavioral, income, and credit signals. We take on the heavy lifting and eliminate the complexity of data science, so you can focus on what truly matters: real conversions.
AI-First Advertising
Built for adaptability, our Affordability Language Model (ALM) is designed to serve a wide range of industries, with data feeds updated dynamically to reflect the latest shifts in consumer behavior, financial signals, and purchase intent.
Product Highlights
Make Intent Better
ALM revolutionizes audience targeting by placing real purchasing power at the center. It builds on traditional intent signals by integrating privacy-compliant financial signals with behavioral insights and purchase history.
Simpler Segments, Greater Precision
Our data scientists and engineers continuously train and refine the ALM to ensure it delivers precise, performance-ready recommendations. Based on your campaign inputs, ALM identifies the optimal segment to help you exclude audiences unlikely to convert based on your price point.
.gif)
First-in-Market Exclusion Filter
ALM adds a new layer of targeting based on real purchasing power by distilling complex algorithms into streamlined, easy-to-use audience segments. We are built for speed, simplicity, and immediate impact.
Sharper Targeting, Higher Efficiency
As the industry’s first exclusion filter, ALM pre-screens your intent-based audience—removing unconvertible interest audiences and increasing the share of people with real purchasing power. The result: optimized reach and stronger results from day one.
Data Science Simplified
ALM gives you immediate access to nearly 1 billion U.S. MAIDs and HEMs across 100+ data segments, such as income, credit, purchase behavior, and intent, without the complexity, upfront costs, or long-term investment in data infrastructure or specialized teams.
Less Overhead, More Impact
ALM also removes the complexity of data privacy. It’s fully compliant with GDPR, CCPA, LGPD, and other global regulations, powered by consented and/or pseudonymized audience signals. No certification or approvals required. Just actionable targeting intelligence, ready when you are.
AI-First Advertising
ALM adapts to the unique demands of your industry, whether you’re in auto, luxury, financial services, or e-commerce. Powered by dynamically-updated data feeds and trained on real-world signals, ALM refines your audience with the freshest affordability, intent, and behavioral signals: delivering unmatched accuracy and stronger
Instant Start, Smarter Optimization
Unlike traditional AI tools that require heavy onboarding or historical data, ALM is ready out of the box. With minimal input, it instantly recommends the optimal exclusion segment, which helps you eliminate wasted spend and accelerate efficiency from your very first campaign.
Instant Start, Smarter Optimization
Unlike traditional AI tools that require heavy onboarding or historical data, ALM is ready out of the box. With minimal input, it instantly recommends the optimal exclusion segment, which helps you eliminate wasted spend and accelerate efficiency from your very first campaign.
How Afford-X Works
Share your campaign details
Share a few basics about your campaign. Our AI agent will analyze the inputs and recommend the best-fit Afford-X segment.
Select an Afford-X Segment
Choose from the available segments: either go with the AI’s recommendation or select the one that aligns best with your goals.
Launch with precision
Connect your ad account, activate the segment, and let Afford-X automatically refine your audience to improve performance from the start.
Bonus: The Afford-X 20 segment is FREE to use, giving you an easy, no-risk way to get started with exclusion-first targeting.
Bonus: The Afford-X 20 segment is FREE to use, giving you an easy, no-risk way to get started with exclusion-first targeting.
Affordability Makes Intent Better
Afford-X is your efficiency accelerator—because real buyers drive real results.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
