CRM ScoringBrands & Agencies
Your CRM Is an
Your CRM Is an
Untapped Signal
Not all customers are equal. Your database already knows — it just hasn't been scored.
Upload your first-party CRM or customer file and AffordX returns each cohort stratified by affordability decile. Identify your highest-capacity repeat buyers, suppress lapsed low-capacity contacts from paid media, and build look-alike seeds from only your D8–10 converters — the ones most likely to repurchase at your AOV.
1
Secure Upload
Submit your hashed customer list via secure transfer. No PII required — cohort-level processing only.
2
Affordability Enrichment
AffordX appends modeled purchasing capacity scores to each cohort within your product vertical.
3
Segmented Activation
Receive decile-segmented audiences ready for suppression, prioritization, or look-alike seeding in your DSP or social platform.
CRM Output — Affordability Segmentation
D1–3 Cohort
18,400 contacts
Suppress
D4–6 Cohort
41,200 contacts
Standard
D7 Cohort
22,100 contacts
Standard
D8–9 Cohort
15,800 contacts
Priority
D10 Cohort
4,600 contacts
Priority — Seed