--> # Afford-X > Affordability intelligence for programmatic bidding. Score audiences by purchasing power — suppress waste, concentrate spend, improve ROAS. ## About Afford-X, Inc. is a Delaware C-corp (Boston, MA) building affordability scoring for programmatic advertising. It integrates Behavioral Intent, Economic Data, and Purchase History signals to identify audiences with the highest purchasing power and suppress unqualified impressions before spend. Founders: Arthur Becker (Co-Founder & Lead Investor), Mitch Eggers (Co-Founder & COO — 20+ years in audience-intelligence modeling, 2 US patents in statistical audience identification). CEO: John Akre. CTO / DPO: Nayana Hettiarachchi. General contact: hello@afford-x.com. DPO contact: privacy@afford-x.com. Compliance: GDPR, CCPA, ePrivacy Directive. Google Consent Mode v2 wired. ## Products - [Audience Scoring](https://afford-x.com/audience-scoring): scores audiences by purchasing-power potential. - [Suppression](https://afford-x.com/suppression): excludes unqualified leads pre-campaign. Also branded "Propensity Shield". - [Buyer Signal](https://afford-x.com/likely-buyers): purchase-intent scoring. - [Publisher Intelligence](https://afford-x.com/publisher): publisher-side audience intelligence. - [CRM Scoring](https://afford-x.com/crm-scoring): scores existing CRM contacts. Delivered as data segments (Google Ads Customer Match; Meta Custom Audiences) with a 100-match minimum per platform requirement. Snowflake Marketplace listing in flight. ## Links - [Home](https://afford-x.com/): landing page. - [About](https://afford-x.com/about): team and company. - [Contact](https://afford-x.com/contact): sales and general inquiries. - [Book an audit](https://calendly.com/affordx/demo): free audience audit call. - [Privacy Policy](https://afford-x.com/privacy-policy): data collection and handling. - [Terms of Service](https://afford-x.com/terms-of-service): platform terms. - [Cookie Policy](https://afford-x.com/cookie-policy): cookies and tracking. - [Sitemap](https://afford-x.com/sitemap.xml): XML sitemap. - [Structured data](https://afford-x.com/): JSON-LD `@graph` in every page `` — Organization + WebSite with `hasPart` covering all subpages, Service nodes per product, AboutPage / ContactPage / BlogPosting per page type.