Stop paying a premium to reach people who are never going to buy.
Afford-X Buyer Signal reveals who can afford what you're selling. Propensity Shield shifts every dollar toward them — inside the campaigns you already run.
Score by Purchasing Power
Move beyond surface-level engagement by differentiating high-intent audiences based on affordability.
Correct the Flat Bid
Flat bidding treats impressions as economically interchangeable. Afford-X removes misaligned audiences before the auction.
Bid by Economic Tier
Suppress lower-value impressions and concentrate spend on the highest-performing affordability deciles.
Low Friction
Works inside your existing campaigns. No new tools required. Measure impact in 30 days.
Built for both sides of the media buy.
Behavioral targeting finds who's interested.
Affordability finds who can buy.
Two signals. One tells you who is looking. The other tells you who can buy.
Built to solve the problem every DSP ignores.
Your DSP knows who clicked. Afford-X knows who can buy. That's the difference between an impression and a customer.