Notes on making intent better.

Market report: US Digital ad targetting.

The audience-data market has consolidated sharply: Oracle exited advertising entirely (end-of-life September 30, 2024) and Google formally killed Privacy Sandbox (October...

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How Affordability Exclusion Segments Enhance Google Shopping Campaigns

Affordability exclusion segments apply modeled purchasing capacity signals to Google Shopping campaigns, filtering...

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How to Reduce Ad Waste With Affordability Segmentation

Key Takeaways: Reducing Advertising Waste With Affordability-Based Audience Segmentation Affordability-based audience...

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Why Affordability Analytics Breaks in Paid Growth

Performance marketing teams have gotten very good at optimizing for intent. They have not gotten good at optimizing for...

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How to Spot Risky Spend Before Budget Is Locked