Buyer SignalBrands & Agencies
Don't Just Exclude.
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Don't Just Exclude.
Include the Right Buyers.
Suppression removes waste. Buyer Signal concentrates spend.
Buyer Signal are biddable inclusion audiences built from high-affordability deciles — D8, D9, and D10 consumers whose modeled purchasing capacity is aligned to your product's price point. Rather than waiting for low-capacity consumers to be excluded, Buyer Signal actively targets the cohorts most likely to convert, driving higher win rates on the impressions that matter.
Biddable inclusion — works alongside suppression
Pair Propensity Shield (exclusion) with Buyer Signal (inclusion) for full-spectrum affordability targeting in a single campaign.
Price-point calibrated by vertical
Decile thresholds adjust by AOV — a $90 product and a $900 product require different D8–10 definitions. AffordX calibrates per campaign.
Activates on Meta, DV360, and CTV
Distributed directly to your platforms — no new tools, no seat requirements. Live inside your existing campaign structure.
Affordability Targeting — Full Spectrum
D1–3
Excluded
Low Capacity
Below product affordability floor
D4–7
Standard
Mid Capacity
Standard or reduced bid
D8–9
Target
Buyer Signal
High-capacity — aggressive bid allocation
D10
Priority
Power Buyers
Peak affordability — max allocation
Propensity Shield
Exclusion
Remove D1–3 before auction
+
Buyer Signal
Inclusion
Concentrate on D8–10
=
Combined
Full Spectrum
Maximum ROAS efficiency