From affordability score to activated audience in five steps.
Afford-X plugs into your existing campaign workflow. No new seats, no new contracts. We score the population by purchasing power, package it into ready-to-use segments, deliver them to your platform, and you apply them to score or suppress.
Affordability Scoring
Afford-X scores the consumer population into 10 affordability deciles using proprietary economic and behavioral signals — calibrated to your product's price point.
Decile Segments
Deciles are packaged into ready-to-use segments — suppression pools (D1–3), standard tiers (D4–7), and Buyer Signal segments (D8–10).
Delivered to Your Platform
On Meta, we push the segments directly to your ad account. On DV360, you select Afford-X segments from the data marketplace — no data leaves your side.
Activate in Campaign
The segments land inside the campaigns you already run — no new tools, no new contracts.
Score, Bid or Suppress
Use the segments to bid up on high purchasing-power buyers or suppress low purchasing-power reach — inside your existing campaign, no structural changes needed.