Audience ScoringBrands & Agencies
Every Impression,
Every Impression,
Scored by Purchasing Power
Intent tells you who clicked. Affordability tells you who can buy.
AffordX scores any audience — prospecting, retargeting, or look-alike — into ten affordability deciles before a single dollar is bid. Each decile reflects modeled purchasing capacity within your product vertical, not demographic proxies or income estimates. The result: a bid strategy grounded in economic reality, not behavioral assumptions.
Get a Free Audience AuditHigh Capacity
D10
Aggressive bid allocation. Highest conversion probability.
Strong Capacity
D8–9
Increased allocation. Well-aligned with premium AOV products.
Mid Capacity
D4–7
Standard bidding. Aligned with mid-AOV and mainstream products.
Low Capacity
D1–3
Reallocated to higher deciles. Budget leakage prevention.
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Reallocate
Standard
Increase Allocation