ReallocationBrands & Agencies
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Stop Bidding on
Window Shoppers
Browsing behavior and buying power are not the same signal.
Propensity Shield identifies consumers whose modeled purchasing capacity falls below your product's economic threshold — and reallocates that budget toward higher-capacity buyers before the auction. No wasted spend. No false positives from intent signals. Just a cleaner, higher-converting pool of reachable buyers.
D1–3
Excluded from auction
Budget
Reallocated to D8–10
CPA
Directionally lower
Retargeting Pool — Pre-Suppression
D10Power Buyer — max allocation
D9High-capacity buyer — aggressive bid
D8High-capacity buyer — increased allocation
D7Upper-mid capacity — standard bid
D6Mid capacity — standard bid
D5Standard capacity — baseline bid
D4Low-mid capacity — reduced bid
D3Cart add — below product affordability floor
D2High browse frequency, low economic signal
D1Visited site, no purchasing capacity