Know the Economic Profile
of Your Audience
Publishers and media owners can now score their site audience by affordability decile — surfacing the purchasing power distribution of readers, visitors, and subscribers to attract higher-value advertiser commitments and optimize yield by placement.
Audience Valuation
Receive a full decile distribution of your site audience — understanding what percentage of your readers fall into high, mid, and low affordability tiers across your core verticals.
Yield Optimization
Segment inventory by affordability concentration. Surface high-decile placements to premium advertisers at justified CPM premiums — backed by purchasing power data, not audience demographics.
Advertiser Proof Points
Give media buyers quantified affordability intelligence about your audience — reducing objections on CPM rate cards and accelerating direct deal closes with economic evidence.